Keeping Our Cultural Identity Intact

The need for preserving and promoting our rich culture and heritage as well as our traditional arts and crafts can not be overemphasized. We have been currently helping preserve 11 traditional crafts in different parts of the country.

We are running a programme, MASTER CRAFTSMEN where in we create awareness regarding market opportunities in today scenario as well as E-commerce marketing platform and Haat.

We train the youth in traditional arts & crafts which are on the verge of extinction. These arts include: Zardozi, Kashidakari, Chikankari, Phulkari, Bamboo Craft, Thangka Painting, Madhubani Painting, Chhattisgarhi tribal painting, Mughal painting, Bandhej printing and Block printing. We promote the culture of India & Indian traditional art amongst foreign travelers. We also encourage foreign tourist for rural stay and rural tourism.

Our efforts are focused on making sure that the prominent Indian art and craft techniques should not get lost in this modern day and age. Our support provided to these artisans helps to ensure the same.